Vector Marketing

Albert DiLeonardo started selling CUTCO in the summer of 1977 while attending Temple University. He trained under the direction of Don Freda, founder of Vector Marketing Corporation. Albert sold CUTCO his senior year at Temple while completing his degree in accounting. After graduating from Temple, Albert stayed with Vector Marketing and opened a district office, playing a pivotal role in the development of many managers who helped build the company. During his career, Albert advanced through the management ranks while continually setting new sales records and serving as a mentor to thousands of young people. In January of 2002, Al was promoted to President of Vector East.

Bruce Goodman began selling Cutco in the summer of 1979 while attending Vanderbilt University. He trained under the direction of future Vector president Don Muelrath in San Rafael, CA. Bruce continued selling Cutco during his junior and senior years at Vanderbilt while pursuing his degree in English literature. After graduating from Vanderbilt in 1981, Bruce was promoted to district manager and immediately emerged as a leader in the Western region of the company.Taking over what was then the smallest organization in Vector Marketing, Bruce achieved substantial annual sales increases and developed one of the fastest growing teams in the company. In January 2002, Bruce was promoted to President of Vector Marketing West.

John Whelpley started working with Alcas Corporation, Vector’s parent company, as an accounting intern in 1981. He graduated from St. Bonaventure University in 1982 and advanced through a number of positions within the financial organization of the company. He served as Vector Marketing’s Chief Financial Officer from 1997 through 2003, and in 2004 was promoted to President and Chief Operating Officer.

Amar Dave began his career with Vector Marketing as a Cutco sales representative in 1986 while he was a student at the University of Michigan. He ran his own branch office in the summer of 1987 and was promoted to district manager of the Livonia, MI office later that year. In 1991, Amar was promoted to division manager of the Great Lakes Division and served there with great success. His accomplishments led to an opportunity to lead the Southwest Zone in 1993, resulting in his relocation to Dallas, TX. He led the zone to record breaking sales, and in 1999 Amar was promoted to Vice President of the Southern Region. In 2000, he was promoted to Executive Vice President, and since 2001 he has served as Eastern Region Manager.

Joe Cardillo was born and raised in the Toronto area and moved with his family to Grand Rapids, Michigan at the age of 13. He began his career with Vector Marketing in the summer of 1988 in Grand Rapids and continued to work with Vector Marketing while a student the University of Western Michigan. Then, in 1990, as the company was building its start-up team to move into Canada, Joe was approached about opening the first branch office in Vector Marketing Canada’s history in his home town of Oshawa, Ontario. After graduating, Joe moved to London, Ontario to open up a district office. As Vector Marketing Canada grew, Joe was promoted to division manager and relocated to Calgary, Alberta. He achieved distinction in that role and was promoted to Eastern Region Manager of Canada in 1997. In 2003, Joe was named National Sales Manager of Canada.

Dave Durand began his career selling Cutco in 1989, while attending the University of Wisconsin-Platteville. He immediately set his sights on becoming a Vector Marketing manager and in the summer of 1991, he ran a summer branch office in Madison, Wisconsin. In 1992, Dave was promoted to district manager and finishing #1 in the nation, and began what was to be an ongoing series of achievements as he advanced through several key management roles. In 1997, Dave was promoted to the National Sales Manager over all of Canada. During Dave’s tenure in sales, Canada grew by 75%. In 2002, Dave was promoted to Central Region Manager.

Earl Kelly started working with Vector in 1990 as a sophomore at the Wharton School of Business, University of Pennsylvania. As a sales representative, he earned many awards including our All-American Scholarship. He joined the management training program in the fall of his junior year, and ran a summer branch office in his junior and senior summers so that he could build a resume that few of his peers could match. He graduated from Wharton in 1992, summa cum laude, with a bachelors in economics and concentrations in finance and political science. Earl subsequently operated a top 20 district office for the company in Pennsylvania from 1992 to 1997. In 1998 he became a division manager and guided the Philadelphia division to a top 5 finish each year until 2002, when he was promoted to regional sales director of the Southwest region. Earl was promoted to Region Manager of Vector’s Midwest region in the fall of 2008 before he moved into the role of Northeast region manager in September 2010.

PJ Potter began his career with Vector Marketing while a junior at Grand Valley State University in 1991. His success in sales while attending school full-time earned him a promotion to assistant manager. He moved with his district manager when he was promoted and transferred to Plano, Texas in 1993. In 1994, PJ was promoted to district manager serving first in Albuquerque, NM and then in Austin, TX. Promotion to division manager brought another move, this time to San Diego, CA. PJ then served as Region Sales Director for the Central Region, and in 2006 he was promoted to Western Region Manager.

Loyd Reagan began his CUTCO career in June of 1987 as a high school student with the purpose of saving money for college and gaining valuable business experience. That summer job evolved into a very lucrative and exciting role as a part time manager and sales rep which afforded him the opportunity as a student to pay his way through the University of Texas. As a district manager, Loyd was consistently one of the top managers in the company, with his district and then division achieving top status and record-breaking sales. In 1999, Loyd was promoted to Regional Sales Director of the Southern Region, and he was promoted to Region Manager of the Southwest Region in 2002.

JEFF BRY began selling Cutco in the summer of 1989 while attending Michigan State University. He sold all 4 years of college while pursuing his degree in Marketing. Jeff ran a branch office in Grand Haven, MI in between his junior and senior years of college. Upon graduating, he was promoted to district manager in Troy, MI where he excelled for 3 years. Jeff was then promoted to division manager in Illinois from 1997-2001 where he ran one of the most successful divisions in the company. In January of 2002, Jeff was promoted to Region Sales Director of the Midwest Region and then again promoted to Region Manager in September 2010.

Scott Dennis began selling Cutco in the summer of 1990 before his freshman year at the University of Notre Dame. He was a three time Vector Marketing All American scholarship winner and paid his way through school selling Cutco. Upon graduating, Scott ran the #1 branch office in the company in West St. Louis in 1994 and went on to run the top district in the company there in 1995 and 1996. He was then promoted to Division Manager in Arizona from 1997-1998. From 1999-2001 Scott was given the opportunity to be the Division Manager of two divisions (Florida and Georgia). The Florida Division grew to be one of the top divisions in the company. In January of 2002, Scott was promoted to Regional Sales Director of the Eastern Region.

Trent Booth began selling Cutco in the spring of 1993 while attending Rocky Mountain College where he studied theater and theology. He trained under the direction of future Canadian National Sales Manager Joe Cardillo in Calgary, AB, Canada. In 1995, Trent was promoted to branch manager and pioneered Vector Marketing’s expansion into Montreal, Quebec. Finishing the summer in the top five new offices, Trent was promoted to district manager that same year. In January 2002, Trent was promoted to division coordinator of the St. Lawrence Division while based in Ottawa, ON. Consistently one of the top recruiters in the company, Trent was promoted to National Recruiting Manager in January 2004.

Kevin Hanna began selling Cutco in the fall of 1987 after graduating from Wittenberg University. After working as a district manager in Akron, Ohio, Kevin was promoted to become Vector Marketing’s Pilot Manager currently operating out of Madison, Wisconsin. In the pilot office, Kevin and his staff try out new ideas and approaches to the company’s recruitment and training programs. The office plays a crucial role by analyzing potential changes to advertising, phone approaches, interview and training methods as well as sales approaches to determine if they are appropriate for corporate implementation.

Helen Brown began working with Vector Marketing as a sales representative in June of 1991 while attending Indiana University of Pennsylvania (IUP). After graduation, she continued selling Cutco and worked as an assistant manager. After opening a branch office in York, PA Helen spent three years as a district manager in both Pennsylvania and Massachusetts. In October 2001, Helen was promoted to Northeast Region Campus Recruiting (previously: Relations) Manager where she is responsible for building positive recruiting relationships with colleges in the northeast region. Helen is a past treasurer for the Eastern Association of Colleges and Employers (EACE). Helen’s personal sales total more than $435,000 and she is a member of the Vector Court of Honor. After 20 years working with the company, Helen was promoted to National Campus Recruiting Manager in 2011

Sarah Baker Andrus currently serves as Director of External Relations and Academic Programs for Vector Marketing Corporation. She directs Vector Marketing’s public relations efforts for the field organization and oversees the company’s philanthropic relationships with academia. She also serves as a corporate spokesperson to the media. Before taking on her current role, Sarah worked for ten years as the Vectors Director of Campus Relations. Under Sarah’s direction, each region added a campus relations manager to its staff, broadening the company’s ability to strengthen campus connections and enhance its recruitment efforts. S

Stephanie Weiser began working with Vector Marketing in the summer of 2006 as a sales development specialist in the Office of Academic Programs and Internet Field Support. Before coming to Vector Marketing, Stephanie worked as an account executive for a public relations and marketing firm. Currently, Stephanie is responsible for researching and writing stories about Vector Marketing’s managers and garnering local media attention for various awards and competitions, as well as other assignments. She is also a key player with Vector Live support, helping to ensure that the field is able to use the internet system to its fullest capacity.

Justin Cofield started his career with Vector Marketing in the Naperville, Illinois office in June 2001 just before his freshman year at the University of Arizona. He continued to work with the company throughout his college career while pursuing a degree in accounting. Ultimately, Justin decided to become a district manager with Vector Marketing after graduation. He opened an office in Omaha, Nebraska in 2006 before being offered the position of Sales Promotion Manager in the Western Region headquarters. In early 2011, Justin was promoted to the position of National Social Media Manager.

Connor Boram began selling Cutco in the summer of 2000 in the Baltimore, MD office following his freshman year at Towson University. While pursuing his degree in English, Connor worked as an assistant manager in the Baltimore office, ran a branch office in Frederick, MD in 2001, and was the pilot sales manager in the Baltimore office in 2002. After graduating, Connor ran a district office in Frederick, MD before being promoted to the position of Sales Promotion Manager for the Eastern Region in 2005. In the fall of 2008 Connor was promoted to National Sales Promotion Manager.

Fred Glaeser is Vector Marketing’s National Internet Field Support Manager. He is responsible for the management of our internet recruitment programs. Fred started working with Vector Marketing in 1983 while attending the University of Maryland. He was quickly promoted into management and ran both branch and district offices in Maryland. In 1995 Fred was promoted to division manager overseeing the Maryland/DC region. Fred was a leading division manager until his promotion to his current position in 2001.

Jennifer Wright Allen began selling Cutco in Tacoma, WA during the summer of 1994 after her freshman year at the University of Southern California. While majoring in International Relations and Public Relations, Jennifer continued to work with Vector Marketing during her summer breaks. After graduating from USC in 1997, Jennifer was promoted to branch manager in Everett, WA. She quickly became a district manager, and achieved multiple sales awards, including the company’s prestigious Standard of Excellence and President’s Banquet. In January 2002, Jennifer was promoted to Campus Relations Manager for the Western Region, followed by a promotion in May of 2003 to National Campus Relations Manager. In 2011, Jennifer moved into the position of Web Advertising Manager for the company.

Scott Gorrell began working with Vector Marketing in the summer of 1997 in the Northeast Region under the leadership of Al DiLeonardo and John Kane as a Sales Development Assistant. After graduating LaSalle University in 2000 with a B.A in Communications and a minor in Marketing, Scott worked in the staffing industry for two and a half years before returning to Vector. From January 2003 to June 2006, Scott worked in the Internet Field Support Department, and currently now is the main contact for the Rep Development Department which oversees the Cutco Sales Professional program, National Advisory Board, and Rep Development Conference.

Rhancha Connell started her Vector Marketing career in 1990 in the York Region office as a receptionist. By December 1991, Vector Marketing’s presence in Canada had grown dramatically, and she was offered the position of Sales Promotion Coordinator for Vector Marketing Canada. Shortly thereafter she was promoted to Sales Promotion Manager. In September 2002, Rhancha was promoted to National Service Manager for Vector Marketing Canada. On Oct. 1st, she was promoted to National Sales Promotion Manager as well as overseeing the Field Service Department at the Canadian headquarters in Oakville, Ontario.

DANA CASE started with Vector as a sales representative January 2005 in the Kalamazoo, MI office. She was the #1 new sales rep for the Spring Campaign, became an Assistant Manager the following fall, and hit Field Sales Manager in January 2006. In May 2007, Dana was promoted to Branch Manager for Troy, OH, where her team went on to finish in the Top 10 Branches of the Midwest Region. The following summer, she worked as the Pilot Sales Manager for the Great Lakes Division, continued to work as a Field Sales Manager during the school year, and in April 2009, was promoted to District Manager of the Kalamazoo, MI office. Her first year as a DM she finished #2 in the Region while finishing her degree at WMU. During her time as a manager, Dana promoted 5 FSMs and 4 Branch Managers. In February of 2011, Dana was promoted to the position of Campus Recruiting (previously: Relations) Manager in the Midwest Region in Northville, MI, where she will continue to work with managers, helping them to build great relationships with their local campuses.

SHERRI DICKIE started her career with Vector in 1996 as a University of Guelph student. She was a #7 Scholarship winner her first summer and was a Branch Manager in 1998 and 1999. She served on the FSM Advisory Board in 2003 and she was awarded with the Carmen Buehner Memorial Award in 2004. Sherri is a Court of Honour member with over $390,000 in career sales. In 2005 Sherri was promoted to Division Recruiting Assistant. From there she was promoted to the Manager of Vector Marketing Canada’s Call Centre. In July of 2007 she took on her current role as Campus Recruiting (previously: Relations) Manager. As a member of CACEE, the Canadian Association of Career Educators and Employers, she is passionate about building relationships with our Canadian campuses, as well as developing the Selling Smiles 101® program at other institutions.

Amanda Perriera began her career with Vector Marketing in Pleasant Hill, CA June 2001. While studying business and psychology in college, she continued to work with Vector during her summer breaks. In May of 2006, Amanda was promoted to Branch Manager in Fremont, CA. That summer she was the top branch manager in the nation, earning the silver cup. The following year Amanda completed her education at California Polytechnic State University, San Luis Obispo. She was promoted to district manager in May 2008 and ran an office in San Mateo, CA. In December 2009, Amanda was promoted to Campus Recruiting (previously: Relations) Manager for the Western Region.

Ryan Long started with Vector as a sales representative in June 2003 in the Fort Worth, Texas office where she was the #2 rep for the summer. In May 2004, she was promoted to District Manager in Abilene, Texas where she excelled in campus recruiting. Ryan left Vector in March 2006 to work as a licensed personal banker for Chase Bank. By the following year, however, Ryan returned to the company as the Division Recruiting Assistant for the Lone Star and South Shore divisions. In that role, Ryan helped streamline the recruiting process for 35 offices in Texas and Louisiana. In April of 2008 she was promoted to Campus Recruiting (previously: Relations) Manager for the Southwest Region where her responsibilities include promoting good relationships with high schools, and college and university campuses all across the Southwest Region.

Dan Miller started his career with Vector Marketing in SE Houston, Texas office in March 2005 while a junior attending the University of Houston – Clear Lake. He continued to work with the company while finishing his degree in Marketing. Dan decided to become a District Manager for Vector Marketing after graduation and opened his office in May 2006 in Corpus Christi, Texas. In January 2008, Dan returned to the field as a Sales Manager, Realtor Program representative, and Fair and Show Coordinator – helping coordinate shows for the Houston, Texas area. In November 2008 Dan was promoted to Sales Promotion Manager for the Eastern Region and works out of the Eastern Region Headquarters in Dallas, Texas.

Kristin Bjorkman began her career with Vector as a sales representative, a personal recruit of her sister, Cassie, in the Marinette, Wisconsin Branch office. She helped her team to become number one in their region for the summer of 2007. She was promoted to District Manager in May of 2008 and ran an office in Marquette, Michigan and another in Green Bay, Wisconsin. In the fall of 2010, Kristin was promoted to Campus Recruiting (previously: Relations) Manager for the Central Region. Her responsibilities comprise of building relationships with high schools, and colleges and universities across the Central Region.

Kyle Smith began his career with Vector Marketing in June 2002 in Champaign, IL, where he was the #1 representative for the summer campaign. After running a branch office in Decatur, IL in the summer of 2003, Kyle was promoted to District Manager on May 1, 2004. In September of 2005, after receiving a bachelor’s degree in Mechanical Engineering from the University of Illinois, Kyle left Vector to work as an application trainer for a healthcare industry software company. Just over a year later, however, he returned to Vector to serve as the Central Region Sales Promotion Manager, a position he has now held since December of 2006.

Travis Griffin began his Vector career in the summer of 2006 in a Branch office in Bangor, Maine. He reached Field Sales Manager his second summer and had a $10,000+ push week, which led to his leadership role as an Assistant Manager in the fall of 2007. Travis graduated from the University of Maine in December 2007 with a degree in Business Administration, and was promoted to District Manager in April of 2008. In January of 2010, Travis was promoted to Sales Promotion Manager for the Northeast Region located in Doylestown, PA. He loves the Vector Opportunity because “it truly gives someone the chance to improve themselves both personally and professionally”. Travis enjoys sports, reading, church, and adding value to the lives of others.