Vector On-Campus
Vector Marketing is proud of the relationships it maintains with colleges and universities across the United States and Canada. Through open communication with career services professionals, academics, and key campus administrators we work to achieve best practices in our student work program.
In The Classroom
Several university professors have adapted part of the Cutco sales program into their coursework. In these courses, students participate in Vector Marketing’s training program on campus, and sell Cutco as part of a sales class. This is not an internship or volunteer work; students in these classes get the authentic experience of working as a sales representative and are paid on our base/per appointment and incentive commission program.
A second program, Selling Smiles 101 gives students the opportunity to apply classroom concepts to the real world while making a significant, positive difference within their local community.
Experiential learning programs such as these are highly valued by corporate recruiters and cited by alumni as important to their career advancement.
For more information on these programs, please contact vectorpr@cutco.com.
Purdue University
Dr. Scott Downey
Agricultural Economics
Advanced Sales Course
University of Calgary (Selling Smiles 101)
Dr. Derek Hassay
Haskayne School of Business
Academic Advisory Board
Vector Marketing’s Academic Advisory Board consists of leading professors in the fields of sales and marketing. They provide advice and counsel to Vector Marketing’s executive leadership regarding important trends in marketing education and campus recruiting.
The advisory board meets annually with Vector Marketing’s executive board for strategic planning with special attention to campus demographics, marketing channels, and new technologies.
Victoria Crittenden, D.B.A.
Title:
- Professor of Marketing
- Marketing Department
Dr. Crittenden is a marketing professor at Boston College. Her research interests focus on Cross-Functional Strategies, Marketing Strategy, Direct Selling, Ethics and Corruption, Marketing Education, and Nonprofit Organizations. She has served on Vector Marketing’s Academic Advisory Board since 2000.
Joe F. Hair, PH.D.
Title:
- Professor of Marketing, DBA program
- Kennesaw State University
Dr. Hair is a professor of marketing for the DBA program in the Coles College of Business at Kennesaw State University. His research interests include entrepreneurship, effective selling and marketing research. He has served on Vector Marketing’s Academic Advisory Board since 1988.
Derek Hassay, Ph.D.
Title:
- Associate Professor
- University of Calgary
Dr. Hassay is associate professor of marketing in the Haskayne School of Business at the University of Calgary. His research interests include relationship marketing (B2B and B2C), marketing channels and entrepreneurship. He has served on Vector Marketing’s Academic Advisory Board since 2001.
Robert Peterson, Ph.D.
Title:
- Associate Vice President of Research
- University of Texas at Austin
Dr. Peterson holds the John T. Stuart III Centennial Chair in Business Administration at the University of Texas at Austin. His areas of expertise include consumer behavior, marketing communication, marketing models, and marketing strategy. He has served as an advisor to Vector Marketing since 1988.
Michael Williams, Ph.D.
Title:
- Professor of Marketing
- Oklahoma City University
Dr. Williams is a professor of marketing in the Meinders School of Business at Oklahoma City University. His research interests are in the areas of customer-orientation, salesperson performance, and organizational culture. He has served on Vector Marketing’s Academic Advisory Board since 2001.
Linda Ferrell, Ph.D.
Title:
- Associate Professor of Marketing and Creative Enterprise Scholar
- University of New Mexico
- Anderson School of Management
Dr. Ferrell currently serves as Associate Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico’s Anderson School of Management. Her area of specialty is in marketing ethics and social issues. Dr. Ferrell is the author of numerous books and articles on this topic and recently published “A Decision Making Framework for Business Ethics Education.” She is also an active member of the American Marketing Association, Business Marketing Association, Society for Marketing Advances, Academy of Management, Marketing Management Association, Association for Practical and Professional Ethics, and Society for Business Ethics.
Textbook References
Want to learn more about the Vector business model?
Check out some of these resources that examine the Vector organization from a variety of angles, including marketing channels, sales structure, use of technology and our recent efforts to go green.
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Strategic Marketing Problems, Cases and Comments
12th Edition, Kerin, Peterson – 2010 | Publisher: Prentice Hall | ISBN: 0131421840
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Sales Management
Hair, Anderson, Mehta and Babin | Cengage Publishing, 2009
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Marketing, 2000e; Marketing Concepts and Strategies
Wiiliam M. Pride/O. C. Ferrell, 2003 | ISBN: 0618192433
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Strategic Marketing Management Cases
7th Edition, Cravens, Lamb, Crittenden – 2002 | Publisher: Burr Ridge, IL: Irvin/ McGraw Hill | ISBN: 0072429461
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Marketing Channels – A Management View
6th Edition, Rosenbloom – 1999 | Dryden Press | ISBN: 003024482X
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
David Shepard Associates | Business & Economics – 1999
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Marketing Channels – A Management View
6th Edition, Rosenbloom – 1999 | Dryden Press | The Direct Option | Barlett
Texas & University Press, 1004 | ISBN: 003024482X
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Personal Selling
O’Connor – 1990 | Publisher: MacMillian | ISBN: 0023888709
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Selling Principles & Methods
6th Edition, 1976 Peterson & Wright | Publisher: Richard D. Irwin Inc. | ISBN: 0256016461
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CUTCO Corporation: Going Green. Going Forward
11th Edition, Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2010)
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Vector Marketing Corporation. Recruitment and Technology
10th Edition, Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2009)
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Vector Marketing Corporation: Recruiting and Selecting College Students
Hair, Joe F. (2009), Sales Management pages 243-44.
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Recruiting and Selecting College Students. Sales Management: Building Customer Relationships and Partnerships
by Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, and Barry J. Babin (pp. 243-244). Boston,MA: Houghton Mifflin Company | Whelpley, John W., Sarah Baker Andrus, and Michael R.Williams (2008). Vector Marketing Corporation.
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The Rebuilt Marketing Machine
Crittenden, Victoria L. | Business Horizons (September, 2005) | pp. 409-420.
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Growing Pains for Alcas Corporation,
Schelfhaudt, Kristin and Victoria L. Crittenden (2005). | Journal of Business Research (58), pp. 999-1002.
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Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience
Crittenden, Victoria L. and William F. Crittenden. | Business Horizons (September/October, 2004), pp. 39-44.
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Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework
Crittenden, Victoria L. and Elizabeth Wilson. | Journal of Strategic Marketing (December, 2002), pp. 255-272
Internships
Some students choose to pursue an internship with Vector Marketing. The determination of an internship, and any academic credit earned, is made by your academic institution. Students have earned 1-15 academic credits for what they learn while working with Vector, depending on the position(s) they’ve held, the school they attend, their major and other institution-specific requirements.
Information on learning outcomes, objectives, and a sample learning contract, along with letters of recommendation and supporting materials for current representatives can be requested on VectorConnect. Internships are offered only for students who are already associated with Vector Marketing.
