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Strategic Marketing Problems, Cases and Comments – 12th Edition

Kerin, Peterson – 2010 | Publisher: Prentice Hall | ISBN: 0131421840

Sales Management

Hair, Anderson, Mehta and Babin | Cengage Publishing, 2009

Marketing, 2000e; Marketing Concepts and Strategies

Wiiliam M. Pride/O. C. Ferrell, 2003 | ISBN: 0618192433

Strategic Marketing Management Cases – 7th Edition

Cravens, Lamb, Crittenden – 2002 | Publisher: Burr Ridge, IL: Irvin/ McGraw Hill | ISBN: 0072429461

Marketing Channels – A Management View – 6th Edition

Rosenbloom – 1999 | Dryden Press | ISBN: 003024482X

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

David Shepard Associates | Business & Economics – 1999

Marketing Channels – A Management View – 6th Edition

Rosenbloom – 1999 | Dryden Press |

The Direct Option

Barlett Texas & University Press, 1004 | ISBN: 003024482X

Personal Selling

O’Connor – 1990 | Publisher: MacMillian | ISBN: 0023888709

Selling Principles & Methods – 6th Edition

1976 Peterson & Wright | Publisher: Richard D. Irwin Inc. | ISBN: 0256016461

CUTCO Corporation: Going Green. Going Forward – 11th Edition

Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2010)

Vector Marketing Corporation. Recruitment and Technology – 10th Edition

Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2009)

Vector Marketing Corporation: Recruiting and Selecting College Students

Hair, Joe F. (2009), Sales Management pages 243-44.

Recruiting and Selecting College Students. Sales Management: Building Customer Relationships and Partnerships

Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, and Barry J. Babin (pp. 243-244). Boston,MA: Houghton Mifflin Company | Whelpley, John W., Sarah Baker Andrus, and Michael R.Williams (2008). Vector Marketing Corporation.

The Rebuilt Marketing Machine

Crittenden, Victoria L. | Business Horizons (September, 2005) | pp. 409-420.

Growing Pains for Alcas Corporation

Schelfhaudt, Kristin and Victoria L. Crittenden (2005). | Journal of Business Research (58), pp. 999-1002.

Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience

Crittenden, Victoria L. and William F. Crittenden. | Business Horizons (September/October, 2004), pp. 39-44.

Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework

Crittenden, Victoria L. and Elizabeth Wilson. | Journal of Strategic Marketing (December, 2002), pp. 255-272

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