Textbook & Academic Paper References
Strategic Marketing Problems, Cases and Comments - 12th Edition
Kerin, Peterson - 2010 | Publisher: Prentice Hall | ISBN: 0131421840
Sales Management
Hair, Anderson, Mehta and Babin | Cengage Publishing, 2009
Marketing, 2000e; Marketing Concepts and Strategies
Wiiliam M. Pride/O. C. Ferrell, 2003 | ISBN: 0618192433
Strategic Marketing Management Cases - 7th Edition
Cravens, Lamb, Crittenden - 2002 | Publisher: Burr Ridge, IL: Irvin/ McGraw Hill | ISBN: 0072429461
Marketing Channels - A Management View - 6th Edition
Rosenbloom - 1999 | Dryden Press | ISBN: 003024482X
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
David Shepard Associates | Business & Economics - 1999
Marketing Channels - A Management View - 6th Edition
Rosenbloom - 1999 | Dryden Press |
The Direct Option
Barlett Texas & University Press, 1004 | ISBN: 003024482X
Personal Selling
O'Connor - 1990 | Publisher: MacMillian | ISBN: 0023888709
Selling Principles & Methods - 6th Edition
1976 Peterson & Wright | Publisher: Richard D. Irwin Inc. | ISBN: 0256016461
CUTCO Corporation: Going Green. Going Forward - 11th Edition
Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2010)
Vector Marketing Corporation. Recruitment and Technology - 10th Edition
Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2009)
Vector Marketing Corporation: Recruiting and Selecting College Students
Hair, Joe F. (2009), Sales Management pages 243-44.
Recruiting and Selecting College Students. Sales Management: Building Customer Relationships and Partnerships
Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, and Barry J. Babin (pp. 243-244). Boston,MA: Houghton Mifflin Company | Whelpley, John W., Sarah Baker Andrus, and Michael R.Williams (2008). Vector Marketing Corporation.
The Rebuilt Marketing Machine
Crittenden, Victoria L. | Business Horizons (September, 2005) | pp. 409-420.
Growing Pains for Alcas Corporation
Schelfhaudt, Kristin and Victoria L. Crittenden (2005). | Journal of Business Research (58), pp. 999-1002.
Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience
Crittenden, Victoria L. and William F. Crittenden. | Business Horizons (September/October, 2004), pp. 39-44.
Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework
Crittenden, Victoria L. and Elizabeth Wilson. | Journal of Strategic Marketing (December, 2002), pp. 255-272.